Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

PUAPRS205 Mapping and Delivery Guide
Manage marketing requirements

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency PUAPRS205 - Manage marketing requirements
Description
Employability Skills
Learning Outcomes and Application This unit of competency involves the skills and knowledge required to conduct and manage marketing activities. It includes evaluating markets and organisational capacity for service, developing marketing strategies and plans and implementing and monitoring marketing strategies.The unit is applicable to personnel undertaking marketing activities linked specifically to organisational entrepreneurial activities.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Marketing
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate markets and organisational capacity
  • Markets for existing or new services and products are identified, researched and analysed for possible entry and/or development
       
Element: An audit of existing service capacities is undertaken to identify scope for increased service provision
       
Element: Preferred business profile is identified from business plans and other organisational documentation
       
Element: Economic, community, environmental and political trends are assessed for relevance against organisational profile
       
Element: Develop marketing strategies and plans
  • Alternative marketing strategies for the organisation are identified and compared with existing strategies
       
Element: Services and markets for the organisation are clearly identified, in accordance with organisational procedures
       
Element: Marketing strategies incorporate suitable advice from marketing professionals, as required
       
Element: Marketing service organisations are identified, and their services are accessed, as required
       
Element: Cost effective marketing plans and pricing strategies are developed, in accordance with organisational procedures
       
Element: Proposed service and/or product marketing plan is tested to verify demand, strategies, cost and ability to deliver, in accordance with organisational procedures and guidelines
       
Element: Implement marketing strategies
  • Suitable advertising and other promotional strategies are evaluated for cost effectiveness
       
Element: Plans, schedules and targets are set for the introduction of new or improved strategies
       
Element: Organisational marketing strategy and the roles and responsibilities within it are communicated to relevant personnel
       
Element: Plans are developed to take into account the nature of the target client's business and seasonal cycles
       
Element: Measures are taken to educate clients in value added services provided by the organisation
       
Element: Implementation of marketing strategy is directed towards achieving planned outcomes
       
Element: Monitor marketing strategy
  • Evaluation criteria to assess effectiveness of marketing is established, in accordance with organisational procedures
       
Element: Records of performance against evaluation criteria are kept
       
Element: Marketing strategy is adjusted in response to monitoring of performance
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Markets for existing or new services and products are identified, researched and analysed for possible entry and/or development 
 
 
 
Alternative marketing strategies for the organisation are identified and compared with existing strategies 
 
 
 
 
 
Suitable advertising and other promotional strategies are evaluated for cost effectiveness 
 
 
 
 
 
Evaluation criteria to assess effectiveness of marketing is established, in accordance with organisational procedures 
 
 

Forms

Assessment Cover Sheet

PUAPRS205 - Manage marketing requirements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

PUAPRS205 - Manage marketing requirements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: